"Marketing research and evaluation of the interaction between school museums and young consumers"

Purpose: attracting new audiences to the museum by developing a marketing strategy to research and analyze the museum-school-student audience relationship.

Duration: from February 2012 until January 2013

Funded from the National Culture Fund

Results: The students' attitude towards our cultural and historical past, their ideas about a modern museum and the activities they want to engage in were studied; the attitude of the museum board towards educational activities in museums; the opinion of teachers about the current museum education programs; Publication: Marketing research and evaluation of the interaction between museums-schools and young consumers. National history museum. National fund «Culture. S., 2013. (the entire published work is in the folder divided into 3 parts + cover)

DOCUMENTS AND LINKS

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